Effects of Terrorism Essay Example for Free

Effects of Terrorism Essay Victims of terrorist attacks by the year 1985 was at 816 people, in 2001 the number of deaths rose to 3,295 because of the attacks on the 11th of September, 2001. 2996 people died on this day. More than 1,000 people died because of acts of terror in 2003. Nobody expects this kind of stuff to happen. But since it does happy, people have to live in fear, and worry about â€Å"what if† this happens again. A lot of people are even the government are constantly asking themselves â€Å"are we ready? †. This can happen any time, and any day. There is no way to really prepare yourself since you don’t know when and what will happen next. It is believed that terrorist strike for a couple different reason. There are a lot of people in the world who hate the United States and would risk their life as a suicide bomber. They use murder, kidnapping, hijacking, and bombings to perform these attacks. â€Å"The single biggest threat to U. S. security, both short-term, medium-term and long-term,† President Barack Obama said April 11, is the possibility that terrorists might obtain a nuclear weapon. The second biggest threat to world history’s mightiest military state, it goes without saying, are terrorists without nuclear weapons but armed with box-cutters, rifles or homemade explosives. In order to solve the problem of terrorism , the root of the problem must be found. People start to apply terrorism to certain races, religions, and nationalities because the cause is not exactly known. Doing so and blaming one nation, may make them angry and want to fight back which will lead to terrorism. After the September 11 , 2001 attacks, the government knew that things had to be different. Security almost everywhere was stepped up and there was a lot of changes taking place. If you flew on an airplane before 9/11 and then flew again after, you would definitely notice the difference. There used to be a fairly fast security check out at the airports. Now, there are hours of security procedures that are required before you are able to pass security and board your flight. Simple things such as fingernail clippers could be confiscated because they pose a threat. This isn’t only limited to airports though. When you attend a large event, such as, lets say a football game, you will noticed a high presence of security there too. None of these security measures existed before terrorism. It’s all a matter of cause and effect. Terrorism has been around for a very long time, but has been on the rise in the last 10 years. Nobody knows what causes a terrorist attack. Some people say it has to do with race, nationality, or even religion. If a terrorist doesn’t like the way that a government works, that right there could be another reason. Due to all the terrorist attacks, security almost everywhere has been upped. Terrorism has no warnings, and can happen anytime. It endangers the life of every person in the United States. Since there is no warning, the best thing is to just know what to do when a terrorist hits, and with all the recent attacks, and the security being upped, hopefully we are just one step closer to solving this problem.

Chips Food Industry: Marketing Analysis

Chips Food Industry: Marketing Analysis Integrated marketing communication program for CHIPS: Executive summary: Various CHIPS industry such as Lays, Uncle chips, and fun pop etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all chips industry launch various campaign. To communicate with public and customers they advertise their campaign on TV, magazine, online and radio. Through their advertisement they want to design their brand image in customer mind. Besides advertisement, they also carried out promotion activity, public relation, direct marketing etc. Direct marketing is although time consuming but most effective tool for communication. Various chips industry also organizes various events in order to communicate properly with customers, for example Lays company was planning to launch a new taste called â€Å"GIVE US YOUR DILLICIOUS FLAVOR† for their customers. Main purpose of this event is to increase the variety of chips . Before designing IMC program this company carried out market research in order to judge customers behaviors and taste toward chips. For research they design the strategy for chips event. During the event they decided to get feedback from customer who visits retail outlet so that appropriate primary data can be collected for designing IMC strategy for â€Å"The HUB†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward chips , it is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Print ads in magazine and news paper is seen most effective medium followed by television. After Research survey done by various chips company, it has been found that oldest peoples were less brand conscious than youths. There is no particular taste trend about chips among oldest peoples, but youths are more conscious towards chips market. â€Å"Tastes† and â€Å"varieties† are the major attributes considered by customer while buying chips. Marketing plan plan Situation Analysis: Every organization faces a lot of problem at present time so it became necessary for every organization that before setting any objective carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in our organization. According to Sally and John, marketing plans are â€Å"the written document or blueprint for implementing and controlling an organizations marketing activities related to a particular marketing strategy†. A successful marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors results. So to gain a successful market plan it is necessary to understand the current situation comprehensively and trends affecting the future of the organization. There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments in order to identify our customers and understand their needs and taste. There are certain opportunities in chips industry, such as increase people taste, increase market and market share through integrated PR, and advertisement and promotional campaign. Besides opportunities there is a lot of threat that create barrier for entry in chips industry. These threats are as follow: Too much competitors in the market Mainly prefer to old brand. High price and loyalty decrease loyalty toward brand Main objective behind situation analysis is to known analyze customer, competitor and there strategy. Marketing objective: After situation analysis we became able to known our organization strength, weakness, opportunities and threat present in environment. It provides a lot of support in setting of objective. There may be a lot of marketing objective, some are as follow: Increase market share To Launch new variety chips with new flavors. Increase sale by 50% in 6 month from the launch of public campaign Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Marketing strategies : To achieve these objective we implement various strategy. Target market: Urban personality: Affluent institutes Prosperous young professional Students and cosmopolitan Mainly for the youth Gender: male and female Age: 5 to 40 years Marketing Mix Strategies : Main aim of various chips industry to produce high quality chips in different-different ingredients such as SPICY, BUTTER, SALTED, LEMON. This is mostly done to capture youth attention. They produce chips in different ingredients to capture more market share. Must of chips brand such as lays, uncle chips, bingo, fun pop jump in to Indian market by producing high quality of chips. Form that alls lays captured very high share in the market. Pricing range from 3 to 40. Chips do not need too much promotion. It is done mostly by fair, E commerce and agent The distribution channels for chips industry are as follows. MANUFACTURER (COMPANY) WHOLESELLER CHIPS SEND TO RETAILER CUSTOMER Internal Process It is as follows. Import Potato Cutting Fried Wrapped flavors Withdraw wastage Finishing Dispatched to store Packing and containers Samples of Product; Implementation tactics : Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine. Heavy advertising on TV, newspapers and magazines Set displays in buses and major dealer outlets in all cities. Reduce number of billboards, television and magazines advertisements. Continue Advertising Evaluation, Monitoring and Control: Goal of marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactic by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than there any is default in implementation and monitoring. The people who are responsible for the monitoring and control of the marketing plan involves, the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers. Some activities must be carried out for precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. The Integrated Marketing Communication Plan Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion) So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotional activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Situational analysis : First of all we carried out we carried out situation analysis in order to understood problem. In this we identify our competitors and their strategy for example Lays carried out competitor analysis and find out various strategy adopted by other chips companies e.g. lays, uncle chips, kurkure , Fun pop, oho yes . After situation analysis Lays company found that customer wants a new taste in chips and needed a change in strategic direction. Management responded to the increase its manufacturing plants offshore and by introducing a new taste of chips in the market. Under situation analysis we also analyze financial position of company. IMC objective : There are various IMC objective set by jeans company after situation analysis in order to accomplish their goal. Some of objective are as follow: To Increase sale by 50% in six month To Increase brand awareness To Increase customer loyalty To Increase desire of customer To Increase repeat purchase To measure customer satisfaction To create relationship with customer on personal level To control and observe public opinion To receive feedback from customer on regular basis Media objectives state the impact that you expect to have on an audience in terms of reach and frequency. Objectives must meet the following criteria: Measurability Quantifiability Realism time-specificity Budget determination: We need to establish what amount of money will be needed to achieve the IMC objectives.Although there is various methods present to determine what amount of money invest on IMC. These methods are as follow: Affordable Method Percentage of Sales Method Unit of Sales Method Zero Budgeting Method In affordable method we invest money on IMC as soon as we can afford. However in Percentage of Sales Method amount of money invest on IMC tool depend on what amount of sale we expect to achieve during course of year. These percentages are mostly adhoc and sometime based on judgment. In Unit of Sales Method Company allocate a certain proportion of cost of product to promotion. Thus say if ex factory cost of the product is say Rs 10/ the company will allot Rs.100/- toward promotion cost. Hence if company expects sale 30000 unit of the product, thus allocated IMC budget will be Rs.30,00,000/-. In Zero Budgeting Method, company determine what need to achieve in term of sale and then rework backward in term of what money will be needed to be allocate to deliver those customers. Thus if company believe that in order to achieve their sales, 30,000 customers need to purchase their chips once during the planning period than it will work out what number of prospective customers will needed to be targeted through ATL and BTL activity, in order to achieve that result. IMC Methodologies There are various component of integrated marketing communication that is as follow: Advertisement Advertisement is any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor. Objective of any ads is to increase brand awareness. Objectives: There are mostly three objective of advertisement campaign, that are as follow: Inform Persuade Remind 1. Inform: Informative advertising, seeks to tell the market about the chips, explain the new quality added in chips, provide information on pricing, and build awareness of both the chips quality and the company. Such objectives are normally pursued at the launch of a new quality chips, or re-launch / up-date of an existing chips. 2. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the chips as opposed to its competition. Advertising of this nature is required in highly competitive markets, where a ingredient of chips flavor competes directly with each other. In such circumstances businesses often seek to differentiate theirs chips through Comparison Advertising either directly or indirectly comparing its chips to that of its competitors. 3. Remind: Reminder Advertising, is used to maintain interest and awareness of a well established chips brand in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand. Advertisement budget: Having identified advertising objectives, the advertising budget must be set. Determining exactly how much a business should spend on advertising to achieve the desired level of sales. Commonly, the decision is based on past experience of expenditure on advertising, and the sales subsequently achieved. There are however a number of factors that can be considered in setting the advertising budget Factors influencing the setting of advertising Budgets: Product life cycle stage: New products in the Launch stage of their Product Life Cycle, will normally require greater expenditure on advertising to create product awareness, and encourage consumers to trial the product. Whilst products that have reached Maturity in their product life cycle, will often require smaller advertising budgets to achieve the level of sales required. Competition: The number of competitors in the market, and their expenditure on advertising competing products, will influence a business to spend to a similar or higher degree. Product Differentiation: A product very similar to other products on the market may require greater expenditure on advertising to differentiate it from its competitors. Advertising Strategy: Developing an Advertising Strategy to achieve the objectives of a campaign, requires that consideration be given to both the ‘Message which will be communicated and the ‘Media through which it will be sent Advertising Message An advertising campaign, no matter how much money is spent, no matter what media is used, will only be successful if the Message appeals to the target audience. Given the level of advertising which bombards the average consumer, a successful advertising message must stand out amongst the advertising clutter. Thus marketing professionals are required to be creative, imaginative and innovative in developing the advertising message, both in terms of what is said, and How it is said? What is said This is often referred to as the ‘Big Idea, and will normally address the key benefits sought by the target audience, motivating the audience to pay attention. Given the constant search for new ways to appeal to target audiences, it is difficult to categories the content of advertising messages which a business may send.. How they say it During delivery of advertisement massage in customer mind take the taste symbol, and various flavors as consideration. In addition the tone of the advertisement will need to be established, which can be either positive or negative. The advert may therefore promote positive feelings of fun, contentment, and happiness or take on a more negative, somber, or even threatening tone. Selecting Advertising Media: In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be selected. Mostly for chips advertisement we select media such as magazine, newspaper and outdoor. TV rarely used for advertisement of chips. In order to select the most appropriate media, consideration must should be given to various advantage and disadvantage of various media. Strengths and weakness of various media are as given below: Television : Strengths Dynamic attention getting media, combining visual, sound and animated stimulus. Strong potential Impact High market coverage Good at demonstrating products Weaknesses: Highly expensive Poor at communicating lengthy technical information Newspapers: Strengths: Targeting is possible through profiling readership Good level of market coverage Weaknesses: Static media, not suitable for product demonstration Potential for poor reproduction, sometimes limited to black and white print Short-life span, i.e. todays newspapers become tomorrows rubbish Magazines: Strengths: High quality reproduction, of color images Targeting is possible through specialist publications Good pass on readership Weaknesses: Static media, not suitable for product demonstration Lengthy lead-time between advert being placed and magazine being published Outdoor: Strengths: High repeat exposure to advert Relatively low cost Low levels of competition, in terms of advertising clutter Weaknesses: Limited audience selectivity / targeting possible Static media, not suitable for product demonstrations Difficult to monitor effectiveness Sale promotion: Sale promotion is collection of various consumers and trade promotional tool such as rebate, discount, gift, contest, coupons, price deal, contest game, sampling etc. to increase sale of products. There are certain objectives of sale promotion. However main objective is to increase immediate sale because Sales Managers are under great pressure to produce results quickly. Objective: There are certain objectives of sale promotion that are as follow: To increase immediate customer sale To increase support among the marketers sales force. To gain the support of the trade in marketing the product Reasons for Growth of Sales Promotion: There are number of reason for growth of company in sale promotion some are as follow: 1. Increasing Competition Due to increase in competition, companies are finding it increasingly difficult to compete on quality. They are therefore resorting to more innovative methods of sales promotion. In order to have a competitive advantage over its competitors like lays, uncle chips, kurkure, oho yes, fun pops once a year has a grand sale of up to 50%. 2. Customers Have Become More Price Sensitive: The increase price sensitivity is direct result of rampant inflation. Economic support this trend further, as a result customers and dealer became more sensitive toward price. If the customers believes in on lays then he definitely buy the new chips but customer buy it when our product provide high quality with cheap rates. 3. Sales Promotions Generally Create an Immediate Positive Impact on Sales: Advertising, personal selling and other methods of promotion produce slower impact on sales in compared to sales promotion. Sales promotions are mostly for short duration, for a specified period, leading to a sense of urgency in consumers to buy now. This creates an immediate positive impact on sales. 4. Products have become more standardized: In many product categories there is proliferation of brand or line extension and me too many brands. Most of brand perceived by consumer varies little in price. Due to this it became very difficult for advertiser to reposition their product in customers mind. Due to which they focus on more and more on sale promotion to get immediate result. 6. Advertising Has Become More Expensive and Less Effective: All the advertising media have become quite expensive. Audio-visual medium, which is considered as the most effective for short-duration ads, may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time. In many cases, consumers have reached a point of boredom due to excessive advertising on TV. Firms with small budgets cannot compete with big companies, which spend huge sums of money on advertising. For these small budget firms, sales promotion is a more cost-effective promotion method to produce sales results. 7. Trade Has Become More Powerful: At present time Retailers and wholesalers have became more powerful and demand extra facility from company to promote their product. Company has no other alternative. Besides these there are also various kind reason such as Excess Stocks, Impulse Buying Is Increasing, Sales Promotions Maximize Profits etc. Promotion Strategies: Promotional strategy is mostly run to change consumers behavior, to increase brand image, to increase profit, to increase sale of various good. There are mostly two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tool: there are a lot of promotional tool used to increase sale. Consumer sale promotion is directed toward consumer. It stimulate consumer to purchase their product rapidly. There are a lot of tool that are as follow: Price deal: Price deal is temporary reduction in price of product. There are two type of deal: one is buy in bulk and second is extra quantity. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. Various company issue various kind of coupon that contain various discount price , customer get the advantage of this discount and get chips at free of cost. Offer: There are various kind of offers given by various chips industry. For example buy 2 chips and get 1 free. or buy 3 and pay for 2. That types of schemes provided by the chips industries. Premium: sometime various companies like Lays, kurkure etc. offer some gift inside the chips packet or at bargain price to encourage customer buying. Sampling: Some companies when launch a new taste of chips in the market, before the launching, sample of chips is to be taste in the market. If that sample is being liked by the peoples then it launch in the market. Advertising Specialities: Advertising specialities also call a promotional product. It mostly given to our loyal customers. It includes various card like birthday card, New Year card. It is mostly done to retain old customer. And this cards is provide to retailers for the customers. Trade sale promotion tool: Objectives of Trade Sales Promotion: Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sale promotion tools some are as discussed below: Trade Allowances: Trade allowances are short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display: Point-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and those retail shop that display more company product will be winner of special gift or prizes. Trade Shows: A trade show is periodic, semi periodic public event at which supplier displays their chips product and provides information about chips quality and price to buyers. After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation of plan. Public relation Public relation is nothing but creating a favorable relation for organization and product which is done through used of various communication channel and tool. So public relation is mostly done to improve the image of company and build good image in customers mind. So public relation may be define as â€Å"Public Relations is a set of management, supervisory, and technical functions that foster an organizations ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Objective: like other aspect of marketing, public relation is also used to address several broad aspect of marketing like: Building Product Awareness When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events. Creating Interest: Public Relation create public interest to used the product at least for once time. Providing Information: Through the Public relation we can provide a lot of information about company activity and their product feature and service provided by company. This information is delivered to public through newspaper, article website, collateral material; PR helps in delivering information that helps to public in understanding the product feature. Stimulating Demand: A positive article in a newspaper, on TV, news show or mentioned on the Internet, often results in a discernable increase in product sales. Reinforcing the Brand: In many companies like lays, kurkure company the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image. Direct Marketing Direct marketing is business of selling company product directly to customers through mail order, telephone, fax, e-mails, or web selling, rather than through retailers. Objective: There are mostly to objective for which direct marketing is carried out these are as follow: Convert not user to user. It is mostly done to obtain new client. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients. The perpetual loyalty of customers. A loyal consumer cost less than new customers. Strategy: Various chips industry like Lays, kurkure involved in direct marketing to get more market share. These companies sent a mail-order catalog to approximately prospective customers. 100-page catalog, developed in-house, targets childrens, men and women and also contains 10 pages devoted to home products. There are various tools for direct marketing these are as : Direct mail, Telemarketing, Email Marketing ,faxing, Voicemail, Couponing, Direct response television marketing. Measuring and Evaluate the Planning process: Reason for measuring IMC performance: There are various reason, due to which it became more necessary to measure performance of IMC. These reasons are as follow: Since a lot of money is required for advertisement and promotion and other marketing activity. So it became necessary to evaluate whether such invest generate any return or not. After measuring the performance it became able to understand where I am. So it help in choosing the most effective alternative. We carried out IMC performance evaluation to eliminate unproductive strategy. It also helps in estimating whether objectives are achieved or not. Evaluation of IMC planning process: Evaluation of an IMC plan is not easy because often communications effects are difficult to measure. At times they may not even have a direct impact on sales or profitability; effects may be delayed, etc. Therefore it is important to set the objective or â€Å"standards for measuring performance† in specific, measurable terms to make the evaluation possible. After doing all these now its time to evaluate the performance, the performance is satisfactory as they have imagined because its quit difficult to enter into the chips industry but after this they have achieved their objectives and satisfy their customer by providing the new taste with reasonable price, different flavors, and ingredients. Manager has to measure the actual performance either through consumer surveys or sales figure. Sales have been increasing day by day. Their market share also increased. Brand image is increasing because their strategies are up to the mark so they got success to satisfy their customer towards their new product Manager got to know these outcomes by comparing actual performance with set standards of new product. These steps also helped out to take further decision or plans.

Essay --

Loss of innocence In The Lord of the Flies by William Golding explains how a group, as kids grow into young adults being savages due to their need of surviving. Golding wrote Lord of the Flies while a war was going on and said everyone could be a nazi if they wanted to. He believes all people are born evil and in his head his viewing point is shown in the book and the movie. The book and the movie have the same perspective as loss of innocence, savagery Willliam golding wrote and based his book on the war that was happening in the mid 1940s in Europe. He viewed his world as harsh and cruel. They were taking people to concentration camps he didn’t know how far people were capable of going. But he did assure that that if anyone wanted they could become Nazis themselves. He proves that we become what were most scared of if it means being alive. Our brains are controlled to survive no matter what not caring what you can become on the way to survival. Not everyone would become a nazi if they had a choice others have more purified souls and would rather die than become a Nazi. In the m...

Is Antigone A Tragic Play Essay example -- essays research papers

Is Antigone a tragic play as defined by Aristotle?   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Antigone is not a tragic play. Rather it is a theological debate spawned by Sophocles, a debate that is still raging today, the debate of who holds the higher law, the Gods or the State. While this debate has slowly twisted into Church versus State, which is a very different argument, the highest questions still remain the same: Which one is held higher in men’s (and women’s) hearts? Antigone answers this question with shocking clarity in her admission of guilt to Creon, â€Å" I should have praise and honor for what I have done. All these men here would praise me, were their lips not frozen shut with fear of you. Ah, the good fortune of kings, licensed to say and do whatever they please! C: you alone are in that opinion. A: No, they are with me, But they keep their tongues in leash.† By saying thus, Antigone is proclaiming all everyone holds the laws of the Gods higher than the laws of the State, unless the State is the more immediate threat.   Ã‚  Ã‚  Ã‚  Ã‚  But this all raises another question, does the law of the Gods really matter? Will the Gods truly beseech you and seek to bring you harm for not following in their ways? One who is not so religious would say no, it is not the Gods who hold the sword at your throat but a man, who at that moment cares nothing for the Gods. But in the case of Antigone, the Gods do act out their revenge. Tireseas spake:...

john keats :: essays research papers

John’s mother took her husbands’ death very hard. She could no longer run the stable business that her husband ran for so many years. With these facts in place, Frances then looks to remarry to help run the business. Barely two months after her husbands’ death, she remarried a minor bank clerk named William Rawlings on June 27, 1804. William was a fortune hunter and the children did not like him at all. Mr. Rawlings did not care about anything but money during their marriage, which made the marriage an indefinite disaster. Upon the end of their ill-fated marriage John, along with his other siblings were sent to live with their grand parents, months later Frances moved in also. Frances also left Mr. Rawlings with the stables she inherited from her late husband Thomas, and from that day forward Frances health began to dwindle away.   Ã‚  Ã‚  Ã‚  Ã‚  The times up until know have been very hard on the Keats family, especially hard on the children, they only get worse as time goes on. The children loved being around their grandparents and living with them, they cared very deeply about them. On March 8, 1805, John Keats grandfather died of natural causes. With his death not only did grief and sorrow fill the families heart; his death also brought on a financial burden, which will seem to consume John for the rest of his life.   Ã‚  Ã‚  Ã‚  Ã‚  This issue of money all began when Mr. Jennings, being the gullible person he was, hired a land surveyor, not a lawyer to write his will. The sneaky land developer intentionally made John’s grandfathers’ will to be extremely vague and ill written. Mr. Jennings real wishes were obscured and open to interpretation.   Ã‚  Ã‚  Ã‚  Ã‚  The fight over shares in the estate began shortly after his death (and ended long after John Keats’ death).

Radical Energy Technologies

A radical energy technology is one that is not classed as â€Å"business as usual† and takes a different approach, such as renewable resources, for instance using solar cell technology instead of traditional fossil fuels. It could be a wide range of different technologies, including nuclear, wind, and other fuels. A policy regarding energy or energy consumption reduction could be a target to reduce consumption over the next decades, such as seen in the Kyoto protocol. It could also be more local or domestic such as recycling targets.With the world’s primary energy needs set to grow by 55% by 2030, and electricity consumption to double over the next few decades, managing future need is a global challenge, and one of the most significant of our time. The International Energy Authority (IEA) estimates that $22 trillion of new investment will be needed by 2030. At the same time, there is the global challenge of climate change and the need to develop cleaner sources of energ y in order to improve the health of our environment.There are two main ways of achieving this; measures such as emissions controls, carbon trading and green taxation to encourage a reduction in energy consumption and an increase in energy efficiency, this known as a ‘carrot and stick’ approach. The alternative to this is to develop new and radical technologies that are sustainable and bring energy security. An example of a stick and carrot approach would be through ‘green axes’. In some countries taxation measures, known as green taxes, have been introduced with the aim of cutting the use of natural resources and encouraging waste recycling.In the UK these include new vehicle excise duties (VED) that tax vehicles according to their level of carbon dioxide emissions. Owners of so called ‘gas-guzzlers’ pay more, as do those with older, less fuel-efficient vehicles. Other ideas for taxes aimed at reducing energy consumption include removing stamp duty on the sale of carbon neutral homes, raising the duty on petrol and diesel, and raising air passenger duty on flights out of the UK.Greater use of renewable energy and advances in energy technology may be one answer to a more secure energy future. However, all the new technologies that have emerged so far have their own advantages and disadvantages. Offshore wind turbines for instance costs at least 50% more than on land, but wind speeds at sea are generally double those on land, so offshore turbines can generate more electricity. The fact that offshore wind turbines cannot be seen nor heard from landcommunities, this being a massive advantage, as proposal to build inland wind farms have been strongly opposed by those who claim they are visually unappealing and far too noisy. Horns Rev, in the North Sea off Denmark is one of the world’s largest offshore wind farms. It opened in October 2002, covering an area of 20 km2, and costing in excess of ?220 million to build. It g enerates 160MW through its 80 turbines. A prime factor in the selection of the site was the strength of the winds from all points of the compass.This will make the future of Denmark’s energy much more secure because they know they are guaranteed this supply of energy. Geothermal energy is a new radical technology becoming popular in areas of the world geographically suitable to do so. In the Philippines, 25% of the electricity supply is generated from an underground supply of heat. This renewable geothermal heat is free, inexhaustible and available day and night, due to local geology. The heat is used to turn water into steam, which generates electricity in turbines.Geothermal energy has significant advantages over other renewable resources. There is no need to cover several square kilometres of land with wind turbines or solar panels, when certain parts of the world (main areas include Iceland, the USA and south Australia) have the ‘hot rocks’ that make recovera ble heat possible. However, extracting this heat is not easy. In many locations the heat is too deep to be extracted economically, and the local geology can create problems.

Rice Cake Production

Rice cakes have only two critical ingredients—rice and water. The rice itself needs certain characteristics to produce the best quality cake and limit breakage. Sticky rice, whether white or brown, tends to work best, while long-grain varieties don't expand during cooking as vigorously. Water is important early in preparation. Other ingredients like salt (added before popping or sprayed on after) and various flavorings are important considerations to taste-and nutrition-conscious consumers but are not significant to the production process.Product ConceptEase of production and marketability are major concerns when a new type of rice cake is considered. The popping machines are expensive investments, so the product must be readily adaptable to the machine. Production trials have shown that additives greatly increase the likelihood of breakage, so spices, herbs, and seeds are not mixed with the rice before the cake is made although they may be added to the surface later.Similarly , salt and flavorings are now sprayed on; earlier methods of adding them to the rice were less than successful in the survival rate of whole rice cakes and in taste. Some manufacturers have also eliminated mini rice cakes from their product line. The novelty of the smaller cakes was more costly to produce than sales warranted. A constant stream of new flavor possibilities and other options are under consideration, but only careful assurance of a contented public and minimal production difficulties justifies a new product line.The Manufacturing Process1.The simple process of making rice cakes is based on the fact that rice subjected to the right combination of heat and pressure will expand to fill a given space.The rice cakes are sprayed and packaged.The manufacturer's specifically preferred type of raw rice (depending on stickiness, expansion potential, and taste) is soaked in water until the right moisture level is attained.2.The moist rice is fed into hoppers above popping machine s. A major producer of rice cakes may have 80 or 90 machines with one to three cooking heads, each of which produces one cake every 15 seconds.3.The rice is gravity-fed from the hopper into the  cast-iron mold or cooking head in the popping machine. The mold is heated to hundreds of degrees, and a slide plate opens to impose a vacuum on the moist rice mass. After 8 to 10 seconds of exposure to heat at this pressure, the lid of the mold expands, creating an even greater vacuum on the contents. In the last few seconds of heating, the mixture explodes to fill the given space. If the rice forms a large proportion of the exploded mass, it will be more satisfying, have a better texture, and be full of natural flavor. â€Å"Styrofoam†-or â€Å"hockey puck†-like rice cakes show that either too much air and not enough rice is in the mix (styrofoam) or that the moisturedensity relationship is wrong, causing solidity but no flavor (hockey puck). Given the proper chemistry, the bran and other components of the rice bond to each other so the popped mixture sticks together without gumming additives.4.After the cake has exploded in the popping machine, the cooking head opens and the cake falls gently on a conveyor belt. The belt carries the cake past one or more spraying heads where salt may be added or the cakes are flavor-enhanced. Natural flavors are preferred by consumers and include everything from strawberry, caramel, apple cinnamon, blueberry, and almond to salsa, nacho, taco, salt-only, or Tamari seaweed. Some rice cake manufacturers will accept orders for private-label flavors.5.The conveyor, now carrying flavored cakes, passes through a tunnel dryer where the moisture added by the flavor sprayers is driven off.6.The conveyor moves to the bagging area, where the rice cakes are removed from the conveyor by hand, inspected for any breakage, and stacked, sealed in shrinkwrap, and packaged in an overwrap bag printed with the product identification and se aled. The bags are then packed in cartons for bulk sale.Quality ControlQuality control at the rice cake plant is a labor-intensive process. Any breakage means lost revenue, and maintenance of moisture levels and popping machines are critical. Moisture throughout the process and the factory is monitored constantly. The ambient (naturally occurring) humidity may alter production; on a dry day, more moisture may have to be added to the rice. The finished cakes will absorb moisture, but this is avoided by completing the process from popping machine to bagging in a few minutes.The popping machines themselves are cleaned every few hours. If the molds collect  moisture or rice, the new cake will stick to the mold and become brittle and break. Because the cakes are individually hand-sorted prior to bagging, damaged rice cakes can be discarded before they reach a bag. Once they are ready for sale, the rice cakes have a remarkably long shelf life of over a year during which they retain tast e and texture. If rice cakes have lost their crispness, they can be quickly revived at home by reheating them in a toaster. Even the freshest cakes benefit from a little heat that tends to restore their flavor.Byproducts/WasteThere is essentially no waste in the process of making rice cakes except for breakage. Enterprising producers have created markets for the broken cakes by selling them as cold cereal and ingredients in candy bars as well as bags of broken rice cakes for snacking. Flavors that fall out of fashion are removed from the product line and replaced by new flavors that are in development constantly. Chips, crackers, and other snack foods often provide flavor guidelines for rice cake makers.The FutureIncreasing health consciousness bodes well for the future of rice cakes. As the treat has become popular as a snack, buyers have become more discriminating in rejecting Styrofoam/hockey puck products for those with better textures and flavors. The range of designer flavors offers something for every taste, and, of course, the consumer can top the rice cake of choice with fruit, peanut butter, or other enhancements to make an even more varied snack. In an age of energy, health, and time awareness, the 15-second rice cake seems to have harvested its long history.